With a(n) ________ strategy, a firm selects one segment of a market for targeting its marketing efforts.
a. one-to-one marketing
b. undifferentiated targeting
c. concentrated targeting
d. one-to-one marketing
Answer: c. concentrated targeting
With a(n) ________ strategy, a firm selects one segment of a market for targeting its marketing efforts.
a. one-to-one marketing
b. undifferentiated targeting
c. concentrated targeting
d. one-to-one marketing
Answer: c. concentrated targeting