Marketing MCQ Marketing Chapter 13 A merchant who specializes in superhero costumes for kids agrees to pay 20 cents every time someone enters the key word "superhero costumes" and clicks on his Web site as a result of the search. This technique is known as the

A merchant who specializes in superhero costumes for kids agrees to pay 20 cents every time someone enters the key word "superhero costumes" and clicks on his Web site as a result of the search. This technique is known as the

Marketing Chapter 13

A merchant who specializes in superhero costumes for kids agrees to pay 20 cents every time someone enters the key word "superhero costumes" and clicks on his Web site as a result of the search. This technique is known as the

a. AdBuy from Google.
b. Cost per click (CPC).
c. click per code.
d. Cost per command (CPC).

Answer: Cost per click (CPC)

Marketing MCQ

A merchant who specializes in superhero costumes for kids agrees to pay 20 cents every time someone enters the key word "superhero costumes" and clicks on his Web site as a result of the search. This technique is known as the

A merchant who specializes in superhero costumes for kids agrees to pay 20 cents every time someone enters the key word "superhero costumes" and clicks on his Web site as a result of the search. This technique is known as the

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