A situation analysis aids the marketing research process in all the following ways except:
A. it helps marketing mangers assess what information is currently available regarding the problem area.
B. it helps marketing managers educate themselves about unfamiliar situations.
C. it helps researchers figure out how to help the marketing managers.
D. it helps researchers gain knowledge about the marketing environment.
E. it interprets data and converts it to useful knowledge and business wisdom.
Answer: E. it interprets data and converts it to useful knowledge and business wisdom.