Adidas Group owns Reebok, Rockport, and TaylorMade brands. Having a variety of brands allows Adidas to
A.
engage in micromarketing for hard-to-fit shoe customers.
B.
obtain a bigger share of the shoe market.
C.
use mass marketing techniques.
D.
use geographic segmentation.
E.
generate economies of scale in advertising expenditures.
Answer: B