Advertisers can determine how effective their media mix has been in reaching their target audience by calculating __________ of the advertising schedule.
A.
the click rate
B.
the total GRP
C.
the conversion rate
D.
the media mix
E.
the USP
Answer: B
Advertisers can determine how effective their media mix has been in reaching their target audience by calculating __________ of the advertising schedule.
A.
the click rate
B.
the total GRP
C.
the conversion rate
D.
the media mix
E.
the USP
Answer: B