The __________ is the combination of media used and the frequency of advertising in each medium.
A.
media plan
B.
media buy
C.
media mix
D.
communications tactical plan
E.
communications operational plan
Answer: C
The __________ is the combination of media used and the frequency of advertising in each medium.
A.
media plan
B.
media buy
C.
media mix
D.
communications tactical plan
E.
communications operational plan
Answer: C