Advertising, personal selling, publicity, sales promotion, sponsorship, and point-of-purchase communications are all examples of?
a. Promotion
b. Integrated marketing communications
c. Pull strategy
d. Push strategy
e. Negotiation flow
Answer: A
Advertising, personal selling, publicity, sales promotion, sponsorship, and point-of-purchase communications are all examples of?
a. Promotion
b. Integrated marketing communications
c. Pull strategy
d. Push strategy
e. Negotiation flow
Answer: A