A(n) ___________ is a group of products that consumers may use together or perceive as similar in some way.
A.
SBU
B.
STP
C.
product line
D.
market segment
E.
promotional service
Answer: C
A(n) ___________ is a group of products that consumers may use together or perceive as similar in some way.
A.
SBU
B.
STP
C.
product line
D.
market segment
E.
promotional service
Answer: C