As companies recognize and embrace new concepts such as the globalization of coffee culture, the potential for effective global advertising:
A) decreases.
B) increases.
C) remains the same.
D) becomes evident.
E) is ignored.
Answer: B increases.
As companies recognize and embrace new concepts such as the globalization of coffee culture, the potential for effective global advertising:
A) decreases.
B) increases.
C) remains the same.
D) becomes evident.
E) is ignored.
Answer: B increases.