Beer marketers know that high school educated, working-class males from the ages of 25 to 40 make an attractive market for their products. This is a __________ segment of the beer market.

Beer marketers know that high school educated, working-class males from the ages of 25 to 40 make an attractive market for their products. This is a __________ segment of the beer market.



A.
demographic

B.
psychographic

C.
behavioral

D.
benefits

E.
geographic


Answer: A


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