During the __________ era, firms had excess capacity and used personal selling and advertising to generate customers.

During the __________ era, firms had excess capacity and used personal selling and advertising to generate customers.

During the __________ era, firms had excess capacity and used personal selling and advertising to generate customers.



A.

production-oriented



B.

sales-oriented



C.

market-oriented



D.

value-based marketing



E.

retailing-oriented


Answer: B


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