For each target market, General Imaging Corporation, a manufacturer of imaging equipment, will engage in positioning, adjusting its marketing mix variables to give customers
A.
a more flexible supply chain strategy.
B.
a perceptual map of the imaging landscape.
C.
more product features than the competition offers.
D.
lower prices than the competition offers.
E.
a clear, distinctive, and desirable understanding of its products relative to competing products.
Answer: E