Ford Motor Company decided to sell the Fiesta around the globe. Which of the following would be an example of glocalization of the Fiesta?
A.
The same product design and features, and the same basic promotional campaign, used in all countries.
B.
Variations in the product design country by country, with the same basic promotional campaign used in all countries.
C.
The same product design and features in all countries, with variations in the promotional campaigns country by country.
D.
Variations in the product design and the promotional campaign country by country.
E.
The same marketing mix for all of the four Ps used in all countries.
Answer: C