Good mission statements posses a number of characteristics. Which of the following is not among them?
Focus on the firm's distinctive competencies
Are not overly broad in scope i.e. trying to be all things to all markets
Are not too narrow in scope thereby causing firms to overlook potentially viable market opportunties
Tend to focus on satisfying a distinct set of market needs
Focus on defining mission as building and selling specific products.
Answer: Focus on defining mission as building and selling specific products.