The slide rule industry defined its mission as building and selling slide rules rather than meeting customers' problem-solving needs. As a result of this product-focused mission statement, the industry has been accused of __________ .

The slide rule industry defined its mission as building and selling slide rules rather than meeting customers' problem-solving needs. As a result of this product-focused mission statement, the industry has been accused of __________ .


Marketing myopia

Market mismanagement

Suboptimal target marketing

Product myopia

None of the above


Answer: Marketing myopia


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