Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. She expected to begin right away implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. Gretchen soon realized that this activity was part of __________, directly related to marketing.
A.
sales promotions
B.
cause-related marketing
C.
public relations
D.
press release development
E.
a push-pull strategy
Answer: C