Examples of marketing KPIs

Marketing Expense per employee
Marketing Expense as percentage of total sales
Customer Acquisition Cost (CAC) (total marketing and sales expenses per new customer acquired through marketing channels over the same time period)
Cost per Click (CPC) (cost incurred so that a customer that sees a company's advertisement online will click on it and visit the company's website)
Impressions per campaign (average number of views each advertising campaign generates)
Corporate website evaluation (Bounce rate, Number of page impressions per visitor, Number of unique visitors)

Marketing MCQ