In small companies,

In small companies,



A. there is no need for marketing research.
B. there should be a marketing research department--or there will be no one to do marketing research.
C. the emphasis of marketing research should be on customer surveys.
D. salespeople often do what marketing research gets done.
E. there usually isn't enough money for a manager to use an MIS.


Answer: D. salespeople often do what marketing research gets done.


Learn More :