________ is a key driver of channel choice.
a.
Risk reduction
b.
Convenience
c.
Colorful photos of the product
d.
Internet access
e.
Lower prices
Answer: B
________ is a key driver of channel choice.
a.
Risk reduction
b.
Convenience
c.
Colorful photos of the product
d.
Internet access
e.
Lower prices
Answer: B