____ is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive something that they would rather have.
a. Exchange
b. Reciprocity
c. Transformation
d. Synergy
e. Leveraging
Answer: A. exchange
____ is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive something that they would rather have.
a. Exchange
b. Reciprocity
c. Transformation
d. Synergy
e. Leveraging
Answer: A. exchange