_______ is when two or more firms join forces to reach a target audience in a short-term effort.

_______ is when two or more firms join forces to reach a target audience in a short-term effort.

_______ is when two or more firms join forces to reach a target audience in a short-term effort.



A.
Promotional co-branding

B.
Cross-promotion

C.
Joint-venture promotion

D.
Multi-target promoting

E.
Convenience promoting


Answer: B


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