Jim wants to position his firm against his competitors. In doing so he should
A.
never select a competitor in the same neighborhood.
B.
avoid making the competitor's product look undesirable.
C.
avoid looking too much like the competitor so that he'd confuse the target segment.
D.
avoid discussing the strengths of his product so that competitors won't be aware of his product quality.
E.
avoid discussing the weaknesses of his competitors so they won't retaliate.
Answer: C