Jolene Enterprises mass produces an all-purpose floor cleaner, mass distributes it and mass promotes it. This firm uses ________ marketing.
A) segmented
B) undifferentiated
C) nontraditional
D) differentiated
E) mass customization
Answer: B
Jolene Enterprises mass produces an all-purpose floor cleaner, mass distributes it and mass promotes it. This firm uses ________ marketing.
A) segmented
B) undifferentiated
C) nontraditional
D) differentiated
E) mass customization
Answer: B