Lamar owns four dry cleaning stores in the suburbs of Orlando, Florida. He recently updated his STP analysis and has just finished adjusting his marketing mix based on the STP results. His next strategic marketing decision will likely involve determining
A.
how Disney World crowds will affect his business.
B.
which employees to promote or fire.
C.
how to allocate resources among his four stores.
D.
what new government regulations might create opportunities or threats.
E.
when to shift from a customer excellence to an operational excellence strategy.
Answer: C