Marketers in the United States are paying increasing attention to ethnic groups because
A.
they represent a majority of the population in non-urban areas of the country.
B.
approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups.
C.
they are more susceptible to marketing messages.
D.
government subsidies assist marketers attempting to communicate value to these groups.
E.
country culture is replacing regional culture as a key marketing consideration.
Answer: B