Pia's clothing company wants to diversify by acquiring a brand of accessories. Pia has found a brand that is well-known and performs well year after year, and her company is willing to pay a premium price because of this. The value of the brand to Pia's company is its
a) brand equity.
b) line length.
c) product assortment.
d) brand insistence.
e) brand recognition.
Answer A
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