Proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. Which of the following does NOT depict a proactive company?

A.
Sander's Shoes staging a breast cancer walkathon to gain favorable press coverage
B.
Airway Industries filing a lawsuit to keep its competitor from forming a monopoly
C.
Richard's Rifles hiring lobbyists to influence gun legislation
D.
Tim's Tobacco creating a blog to help shape public opinion
E.
Sophie's Soups refusing to counter false allegations of rat feces in its soups

Answer: E.
Sophie's Soups refusing to counter false allegations of rat feces in its soups

Marketing MCQ

Proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. Which of the following does NOT depict a proactive company?

Proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. Which of the following does NOT depict a proactive company?

Learn More :

Marketing MCQ

Proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. Which of the following does NOT depict a proactive​ company?

Proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. Which of the following does NOT depict a proactive​ company?

Learn More :

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Proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. Which of the following does NOT depict a proactive company?

Proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. Which of the following does NOT depict a proactive company?