To be successful, why should companies try to adopt a proactive stance on marketing?
A.
A proactive stance ensures that a company will increase its market share.
B.
A proactive stance allows a company to let the market determine prices for its products.
C.
A proactive stance allows a company to compete with its competitors on quality alone.
D.
A proactive stance allows a company to compete with its competitors on pricing alone.
E.
A proactive stance allows a company to influence the market in its favor.
Answer: E.
A proactive stance allows a company to influence the market in its favor