Problem solving becomes a rigorous, time-intensive step of the consumer decision process whenever:
A. the purchase occasion is highly familiar and routine for the customer.
B. the customer does not know the best option for meeting an important need.
C.the purchase has little relevance or importance for the customer.
D. the customer aims to meet a physiological need such as food or warmth.
E. an opinion leader recommends the purchase to the customer.
Answer: B. the customer does not know the best option for meeting an important need.
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Marketing
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