Retailers create holiday-themed displays and promotions to stimulate consumer purchases during gift-giving holidays like Christmas and Mother's Day. Such marketers recognize that:
A.economic needs influence the buyer decision process.
B. psychological variables affect an individual's buying behavior.
C. social influences affect an individual's buying behavior.
D. characteristics of the purchase situation influence consumer behavior.
E. consumers use a decision making process when making purchases.
Answer: D. characteristics of the purchase situation influence consumer behavior.
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