Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Ryan's firm must look at everything it does
A.
to value each person in the organization.
B.
for each generational cohort.
C.
to avoid cultural clashes.
D.
from a consumer's point of view.
E.
to sensitize organization members to ethical values.
Answer: D