The concept of social responsibility is challenging for marketers except when:
a) the needs of society conflict with the needs of individual consumers.
b) costs related to social responsibility initiatives have a negative impact on profits.
c) most consumers are unconcerned with a product's benefits to society or the environment.
d) the needs of consumers and the society can be served at a profit.
e) environmentally-minded product adjustments result in inferior products.
Answer D
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