The concepts of the buying center and multiple buying influence have each of the following implications for marketing EXCEPT:
A. they make the promotion job more complicated for marketers.
B. they shorten the length of time needed to get a purchase decision.
C. they require the marketer to adjust the marketing mix to satisfy a variety of decision makers and influencers.
D. they multiply the number of factors on which a purchase decision will be based.
E. they require marketers to find out who in the organization has the most power and influence on purchase decisions.
Answer: B. they shorten the length of time needed to get a purchase decision.
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