The effectiveness of an advertising campaign is assessed during the campaign by
A.
pulsing.
B.
posttesting.
C.
tracking.
D.
flighting.
E.
pretesting.
Answer: C
The effectiveness of an advertising campaign is assessed during the campaign by
A.
pulsing.
B.
posttesting.
C.
tracking.
D.
flighting.
E.
pretesting.
Answer: C