The external environment:
a. does not have an impact on Fortune 500 companies
b. does not change over time
c. can be controlled in much the same manner as the internal marketing mix
d. must be continually monitored by entrepreneurial marketers
e. cannot be influenced by marketing managers
Answer: D. must be continually monitored by entrepreneurial marketers
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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