The purpose of a positioning statement is to
a) offer customers a brief and catchy summary of what makes a product or service unique.
b) describe a company's overall marketing strategy in detail.
c) detail which consumers are included in the target market for a given marketing mix.
d) provide focus for a marketing mix by concisely stating its most important features.
e) analyze the differences between different products in a market and how customers perceive them.
Answer D