The steps of the consumer decision-making process in order are:
a. need recognition, alternative aggregation, reevaluation, purchase decision, postpurchase behavior
b. need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behavior
c. need positioning, alternative aggregation and divestment, purchase decision, postpurchase evaluation
d. information search, need positioning, evaluation of alternatives, product trial, purchase decision, postpurchase satisfaction
e. need recognition, information search, evaluation of alternatives, purchase, and postpurchase behavior
ANSWER: e