Marketing MCQ Marketing Chapter 13 The Timbertime Play Lot Company placed an ad with Google and learned that it costs $100 for 1,000 individual users to come into contact with their ad. The $100 per 1,000 figure is called

The Timbertime Play Lot Company placed an ad with Google and learned that it costs $100 for 1,000 individual users to come into contact with their ad. The $100 per 1,000 figure is called

Marketing Chapter 13

The Timbertime Play Lot Company placed an ad with Google and learned that it costs $100 for 1,000 individual users to come into contact with their ad. The $100 per 1,000 figure is called

a. exposure value.
b. CPA.
c. CPM.
d. click through rate.

Answer: CPM

Marketing MCQ

The Timbertime Play Lot Company placed an ad with Google and learned that it costs $100 for 1,000 individual users to come into contact with their ad. The $100 per 1,000 figure is called

The Timbertime Play Lot Company placed an ad with Google and learned that it costs $100 for 1,000 individual users to come into contact with their ad. The $100 per 1,000 figure is called

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