The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. The challenge for marketers is to determine whether a group's culture
A.
is socially important.
B.
is passed from generation to generation orally or by written guides.
C.
competes with or complements U.S. traditional culture.
D.
can be used as a relevant identifier for a particular target group.
E.
is an important immediate marketing environment variable.
Answer: D