To determine how attractive a particular market is, using the BCG portfolio analysis, __________________ is established as one axis.
A.
competitive intensity
B.
sales dollars
C.
market size
D.
market growth rate
E.
market profit potential
Answer: D
To determine how attractive a particular market is, using the BCG portfolio analysis, __________________ is established as one axis.
A.
competitive intensity
B.
sales dollars
C.
market size
D.
market growth rate
E.
market profit potential
Answer: D