Marketing MCQ Foundations of Marketing Wendy's ran a series of commercials employing the tagline "where's the beef?" The implication was that Wendy's burgers were bigger than those of McDonalds and Burger King. The positioning strategy in these ads illustrates:

Wendy's ran a series of commercials employing the tagline "where's the beef?" The implication was that Wendy's burgers were bigger than those of McDonalds and Burger King. The positioning strategy in these ads illustrates:

Foundations of Marketing

Wendy's ran a series of commercials employing the tagline "where's the beef?" The implication was that Wendy's burgers were bigger than those of McDonalds and Burger King. The positioning strategy in these ads illustrates:

Benefit positioning

Lifestyle positioning

Competitive positioning

Usagec occasion positioning

Demographic positioning

Answer: Competitive positioning

Marketing MCQ

Wendy's ran a series of commercials employing the tagline "where's the beef?" The implication was that Wendy's burgers were bigger than those of McDonalds and Burger King. The positioning strategy in these ads illustrates:

Wendy's ran a series of commercials employing the tagline "where's the beef?" The implication was that Wendy's burgers were bigger than those of McDonalds and Burger King. The positioning strategy in these ads illustrates:

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