Which of the following is least correct about the implementation stage of the strategic marketing process?
Management should encourage specialization to foster greater efficiency.
Formal lines of authority and communications channels between people and departments should exist.
Managers should strive to simplify and avoid the "over-formalization" of marketing process.
Ensuring the effective implementation of marketing plans is solely the responsibility of marketing management within the marketing department.
Effective implementation of a marketing plan generally is more difficult than devising the marketing plan itself.
Answer: Ensuring the effective implementation of marketing plans is solely the responsibility of marketing management within the marketing department.