What exists when individuals or collectives (firms or agencies) interact as members of the marketing channel?
A) Distributors' Advisory Councils
B) Interorganizational Social System
C) Competition
D) Efficiency
E) Behavioral Dimensions
Answer: B
What exists when individuals or collectives (firms or agencies) interact as members of the marketing channel?
A) Distributors' Advisory Councils
B) Interorganizational Social System
C) Competition
D) Efficiency
E) Behavioral Dimensions
Answer: B