When looking at ethical issues associated with the strategic marketing planning process, questions

When looking at ethical issues associated with the strategic marketing planning process, questions



A.
should only be addressed during the evaluation stage.

B.
should never be asked; only managers should deliberate marketing ethical issues.

C.
vary at each stage of the process.

D.
are never asked during the implementation stage.

E.
always follow a standard format.


Answer: C


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Marketing Chapter 4

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