Which dimension in Bitner's model of Servicescape will guide customers through the process of service delivery?
a.
Signs and Artifacts
b.
Exterior Facilities
c.
Spatial Layout
d.
Ambient conditions
e.
Social dimensions
Answer: A
Which dimension in Bitner's model of Servicescape will guide customers through the process of service delivery?
a.
Signs and Artifacts
b.
Exterior Facilities
c.
Spatial Layout
d.
Ambient conditions
e.
Social dimensions
Answer: A