Which of the following actions, if it actually happened, would be the most likely to support and enhance an operational excellence macro strategy?
A.
Singapore Airlines, installing more comfortable seats in the economy-class cabins of its airplanes.
B.
3M Corporation, implementing new software to improve communication with its suppliers.
C.
adidas, inviting customer suggestions to guide the design of the next generation of Air Jordan shoes.
D.
Nike, opening hundreds of new company stores in high-traffic shopping areas.
E.
McDonald's, lowering prices on its coffee drinks.
Answer: B