Which of the following is the best way to build a sustainable competitive advantage using product excellence?
A.
being the first to offer customers desired features, even if competitors can copy them easily
B.
positioning the product using a clear, distinctive brand image
C.
having the most features on each model
D.
focusing on being cutting edge and continually eliminating older features that are still in use by customers
E.
copying the market leader's features, but at a lower cost
Answer: B