Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing?
A) Procter & Gamble
B) Colgate
C) Kao
D) Unilever
E) Seagram
Answer: D) Unilever
Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing?
A) Procter & Gamble
B) Colgate
C) Kao
D) Unilever
E) Seagram
Answer: D) Unilever