Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing?

Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing?

Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing?



A) Procter & Gamble
B) Colgate
C) Kao
D) Unilever
E) Seagram


Answer: D) Unilever


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