Which of the following is an example of marketing communications help to stimulate or dampen demand to match the capacity?
a. DHL advert shows the image of one of its staff with the message "Dedicated to going beyond your expectation"
b. Alton tower gives away 2 free ticket for audience of The Sun newspaper
c. Easy Jet advertisement with the message "Your low cost hub!"
d. The ads with the picture of KFC founder Colonel Sander carrying a tray of KFC foods and claiming himself as "woman's best friend"
e. FedEx advertisement showcased the awards it received for being rated as highest in customer satisfaction for air, ground and international delivery
Answer: B