Virgin Atlantic's advert promotes their 9 inch seatback screens audio and video system with the message "Play with yourself - 9 inches of pleasure" is an example of marketing communication help company to:
a. Position and differentiate service
b. Stimulate or dampen demand to match the capacity
c. Promote contribution of personnel and backstage operations
d. Add value through communication content
e. Facilitate customer involvement in production
Answer: A